Under the patronage of Her Highness Sheikha Fatima bint Mubarak Mother of the Nation Chairwoman of the General Women's Union, the Family Development Foundation, and the Supreme Council for Motherhood and Childhood, As part of Abu Dhabi's “Family Quality of Life strategy",The Family Development Foundation, in cooperation with the Department of Community Development, launched a social and media awareness campaign titled:"fatherhood We Aspire "
- Raising awareness about parents' shared responsibility and their role's importance in family life.
- Encouraging parents' attitudes towards spending quality time with their children to build positive relationships with them.
- Improving parents' understanding of their children needs at different ages to strengthen their relationships and attain family stability.
- Motivating parents to explore their children's abilities and directing them towards investing them in the right way.